Design concept 

Through this channel to introduce out two types of camping pegs sold by TRITON. In this campaign using the element of two "power rangers" to present the message of the importance of choosing suitable camping pegs for setting up camping tents, also the influences if not choosing the right pegs for specific situations.

Project background

The city developed fast in recent decades, the number and height of the buildings also increases. Therefore what we can see now is many modern buildings all around Hong Kong. People now aiming for a higher level of enjoyment, which is spiritual fulfillment.

People started to enjoy their life, concide to enjoy a "work-life balance" life style. In finding some new elements for their life to enrich their spiritual enjoyment.

Outdoor activities are one way that people to escape from the modern and pressure city life, camping is one of the popular choices.

Objective

While the increasing number of going to the wild, thus the number of starters on camping is increasing. One of the most important for camping is building camping tents, which make the tents become safe.

In camping, camping pegs are used to hold the position of the tents on the ground of different campsites. But not of them use the correct type of pegs for the specific texture of ground.

Design insight

Brings out the message of the different between two types of camping pegs provide by TRITON. At the same time raise the awareness of general public on the importance of choosing correct specific camping pegs.